Nike getting consumers to end up associating their

Nike is a benchmark company in everything it does. His control over the complicated textile market keeps her in the spotlight of activists and NGOs. Especially as a result of a report from the BBC discovered sexual
abuse and exploitation in the factories of some suppliers of Nike in
Asia.Currently, Nike is at the top of the sports equipment industry with approximately 37% of the market. It is also the one that has produced the most production jobs outside of North America. According to Setem, a federation of NGOs specialized in cooperation
and development issues, this North American firm carries out 99% of its
production in the Third World.Developing
countries are attractive to factories because they offer cheap labor
and more flexible social, fiscal or environmental legislation. There
Western companies work with local factories to produce a specific
product, so that everything that refers to employees, working
conditions, salaries, etc. it is in the hands of the native producers.With
this system, companies have begun to expand, businesses have increased
and the big magnates of the textile industry are reaching a power that
some NGOs and institutions find suspicious. The lack of transparency that characterizes this type of production
and the difficulty in acquiring information about the contracted
factories has caused Nike, among other large multinationals, to be
closely watched by the critical eye of integrated associations within
the anti-globalization movement.Social responsibility at NikeConsequently, Nike tried to tackle the problem by organizing various
activities aimed at increasing their social work in the countries where
they worked.To
give voice to the measures that they took, a great communication
campaign was launched with the ultimate goal of getting consumers to end
up associating their brand with universal values ??of justice and
equality